Vision And Mission
Our Vision
The home of hospitality and icon of protocol.
Our Mission
To manage and organize local and international protocols for the Ruling Family, VIPs, official visitors, in accordance with the highest international standards.
Our Values
In our quest towards our strategic vision, and in order to achieve our mission at all levels, we shall always be guided by our shared values:
We utilize and optimize our resources and capacities for the service of His Highness the Vice President and Prime Minister of UAE and Ruler of Dubai, the Crown Prince of Dubai Deputy Prime Minister and Minister of Defense, the Deputy Ruler of Dubai, and Members of the Ruling Family.
Strive for the highest standards of service in every interaction, ensuring attention to detail and flawless execution.
Act with honesty, uphold ethical standards, and maintain transparency in all interactions and communications.
Promote inclusivity and respect for diversity, ensuring that all international cultures are treated with equal importance and respect.
Work collaboratively within the organization, across government departments, and with international partners to achieve common objectives.
Respond effectively to changing circumstances and new challenges by exploring innovative approaches that enhance the overall protocol experience.